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The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results, live in Salt Lake City.
Tim Daly is an Assistant Professor of Marketing at Zayed University, Dubai. You can reach Tim directly via email at tim.daly@zu.ac.ae and on Twitter @tmdalyu
Hidden away at the bottom of the Matrix Table in the survey question options is the MaxDiff question type. This low-key entrance belies the usefulness and power of this feature in Qualtrics CoreXM. I...
By Tim Daly
Last year we launched the value chain framework – a guide to help Experience Management professionals connect their work to business outcomes. As highlighted in the guide, we see a number of areas w...
By Topher Mitchell
X4® London 2025 saw XM leaders from around the globe come together to experience inspirational keynotes, practical breakout sessions from the world’s biggest brands, and new innovations launched on...
By Rachad Davis
Journeys are an essential lens for Experience Management (XM) professionals to understand what customers or employees experience when they are trying to accomplish goals with an organization. Journeys...
By Moira Dorsey, Talia Quaadgras
At this year’s Qualtrics X4 Experience Summit, the future of banking played out, not in the form of dazzling product launches or economic forecasts, but in a rare and revealing discussion between tw...
By Dmitry Binkevich
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